If you’ve ever had a contractor hand you a one-line estimate and ask for a signature, you already know the problem. Too many times have we heard a roofing company say almost nothing until the work starts and the costs climb. At Storm Master Exteriors, we don’t believe in vague numbers or pressure tactics. We believe a quote should actually mean something; that means no guesswork and no bait-and-switch pricing. Your estimate should feel like a roadmap, not a riddle.
A good estimate starts with someone actually walking your property. At Storm Master Exteriors, we don’t rely on flyovers or generic software alone. We get on-site, document the conditions with photos, and measure everything from pitch to perimeter. That tells us what kind of install is needed and how long it’ll last.
Every phase of the project should be broken down: underlayment, flashing, fasteners, shingles, ventilation systems, labor, and disposal. If the quote just says roof replacement, that’s not clarity; it’s a setup for change orders.
Who’s doing the work? Are they subcontractors or full-time employees? Are they insured? Our quotes clearly state that every person on your roof is part of our in-house crew: trained by us, insured by us, and accountable to us.
If a quote says lifetime warranty, it should include exactly what that covers. Materials? Labor? Is it prorated after a few years? We outline the full scope of coverage, including manufacturer warranty terms and our own workmanship policy.
You should never be in the dark about when work will start, how long it will take, or what’s due when. Every Storm Master quote includes a projected timeline and clear payment structure: no surprise deposits or sudden reschedules.
If your estimate is pushing a high-priced deluxe package without explaining what’s in it, that’s a red flag. These bundles often include unnecessary add-ons designed to pad margins, not protect your home.
Some quotes show big markdowns off prices that never existed. If there’s a $2,000 discount on your quote, but you never saw the full price, that’s not a deal; it’s a gimmick.
Every dollar on your quote should be accounted for. If a line item isn’t clear, or if you’re seeing vague terms like project buffer or administrative, ask for clarification. We never charge for work we can’t explain.
Urgency shouldn’t be manufactured. If a quote comes with a same-day deadline or signing pressure, that’s sales psychology, not roofing professionalism. Our quotes are good for a reasonable window and backed by real availability.
Your roof protects your home, your family, and everything under it. That protection shouldn’t start with guesswork. At Storm Master Exteriors, we write quotes that reflect how we build: clearly, deliberately, and without cutting corners. We don’t believe in baiting people with the lowest number just to inflate it later.
Because when we say a number, we mean it. And when we say we’ll do the job, we do it, not someone we hired for the week.
Company principles and operating standards available at ConstructionStandardsManual.com
